This is a great opportunity for a Digital Marketing Specialist to work within a fantastic in-house team with an agency feel, delivering projects and campaigns across the business as a whole.
Our client is a leading education provider, based in central Loughborough, and they're now looking for a Digital Marketing Specialist to support their in-house team of experts on (at least) a 6-month maternity cover contract.
The Digital Marketing Specialist role will involve working across multiple projects and campaigns, supporting all departments across the business giving you a fantastic mix of work and variety within a role.
Sitting within a well-established Web and Digital team, this role reports directly into the Web Content and SEO Officer. You will be responsible for supporting the strategic development and delivery of the digital activity.
A key area of focus for the role will be the production and implementation of online content across a variety of areas within the business, ensuring SEO best practices are adhered to and continuous optimisation of the website.
As well as content and SEO, this individual also needs to support the wider digital marketing activity including PPC, and Social Media as well as the reporting and analysis of channel and campaign activity through Google Analytics.
- Create and Manage content across the business's website and digital channels
- Support and develop the implementation and development of the SEO strategy
- Undertake and support with PPC and other digital marketing activity, providing analysis and recommendation
- Report and monitor website performance and wider digital activity to enhance and optimise activity whilst making recommendations for informing the overall strategy
You will have experience in online content development and SEO through a CMS platform across websites and other digital channels.
Ideally, you will also understand PPC and co-ordinating paid online activity as well as being very comfortable in Google analytics, reporting and analysing the website and digital activity.
If this sounds like you, then please send us your CV today.